Clear and meaningful writing is a critical component of successful learning programs, their related materials, and any other assets an instructional designer is responsible for producing. Infographic flyers are one such example of the other types of work instructional designers may perform. For the challenge “Write and edit messages that are clear, concise, and grammatically correct,” I have chosen an infographic flyer advertising a faculty-focused workshop on using utility-value interventions in the classroom (for clarity, this artifact is the result of a course assignment from EDCI 569 – Introduction to eLearning; the workshop is hypothetical). The flyer made by me clearly, concisely, and accurately delivers all necessary information without burdening the reader with excessive text or lack of next steps.

When creating a flyer like this for a training event, the goal and point of the advertised event should be immediately understood by the viewer. Often, this can be accomplished by using bullet points, tables, or other simple graphic features to draw the eye to key information. Additionally, there should be a call to action so that the viewer engages with the content in the desired way. In this flyer, there was an attention-grabbing question, in a larger and bolder font than the rest of the text. In addition to capturing attention, this question established relevance for the target audience (in this case, the fictional audience was college faculty). A simple set of bullet points simply and elegantly communicated the benefits and features of a utility-value intervention (UVI). The third key segment of this infographic flyer was the call to action, which was to register for a training session on UVI use in the classroom. Keeping in mind educators’ busy schedules, a QR code was selected for the quick registration process. A QR codes was used also because of its common and well understood indication to the viewer that there is an expectation of engagement. Aside from the text organization and content, the visual design of the infographic flyer supported the clear and concise conveyance of ideas. Color blocking provided a clear movement through the content. The colors used for the blocking are Purdue University’s colors, as this hypothetical event would serve the Purdue faculty. The use of organization brand standards such as the color scheme was used as a way to connect with the viewer. To ensure the intended message was received by the audience, a sans serif font was used in an adequate size for users who may need accessibility support. Keeping in mind accessibility for all users, color combinations were made with sufficient contrast to meet accessibility standards. Considerations like visual design, colors, and font sections promote inclusivity and understanding in all users, not just in a segment of the audience population.

Creating infographics, flyers, and other strongly visual training materials (like job aids, facilitator/participant guides, etc.) has long been requested of me in my professional experience. I am familiar with using strong visual cues and standard elements like font, color, and the information layout to communicate key messages effectively. However, the more effective use of an attention-getting hook and better accessibility choices have set this product apart as a representation of my professional growth.

This artifact embodies these challenge requirements, as it relays a clear message in a concise format. The format is designed so that accessibility and user engagement and interaction are priorities. Designing this flyer encouraged me to place a stronger emphasis on how design can improve accessibility for all users while delivering content in an attractive and clear way. Moving forward, as I continue designing supporting assets for training programs, I will continue to strive to exceed accessibility requirements (by referencing industry, government, and client standards) and deliver clear messages in all assets I create.